It is remarkable that, in many ways, international business is still greatly affected by local environments and practices, which may confound or disable even the best planned and executed marketing effort.
While there is no fool-proof formula or set of rules for doing business overseas, there are mistakes that largely can be avoided if senior management and expatriate staff are sufficiently prepared to adapt their behaviors. Success is often specific to each venture and each culture, involving:
- An awareness of one’s cultural dispositions.
- A frank assessment of a target environment.
- An understanding of a project’s political, social, and commercial environment.
- The ability and commitment to act effectively within this matrix.
- A willingness to develop social impact investing opportunities.
I am a leading practitioner of training and education services, providing specialized resources to U.S. and international clients—in both the private and public sectors—that enhance opportunities to succeed. My programs include (but are not limited to):
- Cross-cultural programs for all levels of project personnel.
- Negotiations and group integrity workshops for more effective team performance.
- C-suite executive sessions on critical topics of project management, intercultural skills enhancement, and marketing/client development.
With work experience in more than 40 countries and a specialization in the Middle East/North Africa—as well as expertise in telecoms (ITC), defense, transportation, construction, hydrocarbon and renewable energy, agriculture/water resources, human resources, and other sectors—I have accumulated an array of experiential and management capabilities that inform and enrich my client services.