Although social media promises a stream of options for reaching new audiences, focusing on the message is still critical to communicating with target audiences. My strategic communications and advocacy approach is to get the message right first—only then do we develop together a strategic communications plan that matches the right media to a client’s target audiences and themes.
Whatever you call it—strategic communications, advocacy, public affairs, or outreach—the critical goal is the same: to make sure that your audiences hear what you want to say with the least distortion and the highest degree of clarity, relevance, and impact.
My services reflect my broad experiences and best thinking about client missions and goals. My clients include:
- Governments and government agencies (U.S., Saudi Arabia, Jordan, Morocco, and others)
- U.S. organizations representing both political parties
- U.S. and international companies doing business globally
- NGOs, trade associations, and special interest groups.
Many firms offer discrete elements of a strategic communications campaign, but developing and managing a comprehensive plan and all of its moving parts require a solid understanding of the media, insight, discipline, and focus on the mission. A comprehensive and focused campaign also enables the client to measure results and make the right decisions about resources and goals.
From intimate gatherings to large-scale special events and cultural productions, I will work with you to define the scale, diversity, and qualities of your strategic communications. And I team with the best and brightest social media developers to ensure that the most up-to-date outreach and mobilization techniques are available to meet your needs and objectives.